73.1 Advertising
The code covers activities related to creating, planning, and placing advertising. It includes agencies that design and produce ads for print, broadcast, online and other media, as well as media buying and placement services. Activities are limited to promotional communication for other businesses or products.
Where 73.1 sits in the SKD 2008 hierarchy
73.1 in other classification systems
Equivalent and related codes across 1 other system. Click any code to see its full definition, hierarchy, and crosswalks.
Subcategories of 73.1 Advertising
- 73.11Advertising
This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes: - creation and realisation of advertising campaigns: • creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media • creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc. • aerial advertising • distribution or delivery of advertising material or samples • creation of stands and other display structures and sites - conducting marketing campaigns and other advertising services aimed at attracting and retaining customers • promotion of products • point-of-sale marketing • direct mail advertising • marketing consulting This class excludes: - publishing of advertising material, see 58.19 - production of commercial messages television and film, see 59.11 - production of commercial messages for radio, see 59.20 - market research, see 73.20 - advertising photography, see 74.20 - convention and trade show organisers, see 82.30 - mailing activities, see 82.19
- 73.12Advertising
This class includes - media representation, i.e. sale or re-sale of time and space for various media soliciting advertising This class excludes: - sale of advertising time or space directly by owners of the time or space (publishers etc.), see the corresponding activity class - public-relations activities, see 70.21
Other SKD 2008 codes under 73.1 Advertising
Frequently asked questions
- What is SKD 2008 73.1?
- SKD 2008 73.1 is "Advertising". The code covers activities related to creating, planning, and placing advertising. It includes agencies that design and produce ads for print, broadcast, online and other media, as well as media buying and placement services. Activities are limited to promotional communication for other businesses or products.
- What does SKD 2008 73.1 include?
- 73.1 Advertising contains 2 direct subcategories: 73.11 Advertising; 73.12 Advertising.
- How does SKD 2008 73.1 map to other classification systems?
- 73.1 Advertising has equivalents in NACE Rev 2 (73.1). These crosswalks let you translate this code between SKD 2008 and 1 other classification system.
- What is the parent category of 73.1?
- 73.1 Advertising sits under 73.1 Advertising in the SKD 2008 hierarchy.
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