ISCED-F 2013 0414 to CIP 2020
Crosswalk mapping from ISCED-F 2013 0414 "Marketing and advertising" to CIP 2020. 21 official equivalences.
ISCED-F 2013 0414 in CIP 2020
Each entry is an official equivalence edge. Click to see the full CIP 2020 definition, hierarchy, and its own crosswalks.
- 09.0900partialPublic Relations, Advertising, and Applied Communication
- 09.0902partialPublic Relations/Image Management
- 09.0903partialAdvertising
- 19.0201partialBusiness Family and Consumer Sciences/Human Sciences
- 19.0203partialConsumer Merchandising/Retailing Management
- 19.0905partialApparel and Textile Marketing Management
- 50.1003partialMusic Management
- 51.2011partialPharmaceutical Marketing and Management
- 52.1401partialMarketing/Marketing Management, General
- 52.1402partialMarketing Research
- 52.1403partialInternational Marketing
- 52.1499partialMarketing, Other
- 52.1801partialSales, Distribution, and Marketing Operations, General
- 52.1802partialMerchandising and Buying Operations
- 52.1902partialFashion Merchandising
- 52.1904partialApparel and Accessories Marketing Operations
- 52.1907partialVehicle and Vehicle Parts and Accessories Marketing Operations
- 52.1908partialBusiness and Personal/Financial Services Marketing Operations
- 52.1909partialSpecial Products Marketing Operations
- 52.1910partialHospitality and Recreation Marketing Operations
- 52.1999partialSpecialized Merchandising, Sales, and Marketing Operations, Other
About ISCED-F 2013 0414
0414 Marketing and advertisingMarketing and advertising is the study of promoting the exchange processes of goods and services between organizations and/or individuals, and the study of consumer behaviour and requirements. It includes the study of the role of product development, pricing, distribution, promotion and sales in order to maximise business performance. Programmes and qualifications with the following main content are classified here: Advertising Consumer behaviour Market research Marketing Merchandising Public relations.