Experimental Tobacco Marketplace

**Semantic type:** Intellectual Product

**Definition:** A digital storefront in which participants can purchase tobacco products using an account balance that reflects their typical tobacco product purchasing. It is designed to empirically assess how regulatory changes, such as dose, price, environmental constraints, effect tobacco consumption among smokers. By varying the factors, it can also be used to assess strategies to encouraged e-cigarette substitution for conventional cigarettes.

**Synonyms:** - ETM