Rule 2010 - Standards of Commercial Honor and Principles of Trade

Rule 2010 in the FINRA Rulebook sets the ethical framework for member firms, outlining expectations for honesty, fairness and integrity in all business dealings. It requires adherence to recognized commercial honor standards, prohibits deceptive practices, and obligates firms to act in the best interests of clients and the market. Non-compliance can result in disciplinary action by FINRA.