73 Advertising and market research
This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio and television, or other media as well as the design of display structures and sites.
Where 73 sits in the PKD 2007 hierarchy
- >M Professional, scientific and technical activities
- >73 Advertising and market research
- >73 Advertising and market research
73 in other classification systems
Equivalent and related codes across 1 other system. Click any code to see its full definition, hierarchy, and crosswalks.
Subcategories of 73 Advertising and market research
- 73.1Advertising
The code covers activities related to creating, planning, and placing advertising. It includes agencies that design and produce ads for print, broadcast, online and other media, as well as media buying and placement services. Activities are limited to promotional communication for other businesses or products.
- 73.2Market research and public opinion polling
This class includes: - investigation into market potential, awareness, acceptance and familiarity of goods and services and buying habits of consumers for the purpose of sales promotion and development of new goods and services, including statistical analyses of the results - investigation into collective opinions of the public about political, economic and social issues and statistical analysis thereof
Other PKD 2007 codes under 73 Advertising and market research
Frequently asked questions
- What is PKD 2007 73?
- PKD 2007 73 is "Advertising and market research". This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio and television, or other media as well as the design of display structures and sites.
- What does PKD 2007 73 include?
- 73 Advertising and market research contains 2 direct subcategories: 73.1 Advertising; 73.2 Market research and public opinion polling.
- How does PKD 2007 73 map to other classification systems?
- 73 Advertising and market research has equivalents in NACE Rev 2 (73). These crosswalks let you translate this code between PKD 2007 and 1 other classification system.
- What is the parent category of 73?
- 73 Advertising and market research sits under 73 Advertising and market research in the PKD 2007 hierarchy.
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